Profile

OVERVIEW

A seasoned Managing Director with over 25 years of proven leadership experience with a solid background as a commercial strategist including extensive legal experience, building sustainable growth strategies, driving business development and negotiating high-value contracts. 

I have a strong track record in establishing new ventures, expanding market share, and forging partnerships. I am adept at navigating the unique economic, regulatory, and cultural dynamics of the region and leading multicultural teams.

Clients have included government entities as well as high-profile private sector firms across multiple market sectors. This has included assignments in Saudi Arabia, UAE, Kuwait, Bahrain Oman, Egypt, Jordan and Lebanon.

Having an entrepreneurial flair I have led mergers & acquisitions, joint ventures, sponsorship and investment strategies valued in total at over £1B. 

Today I lead executive business development in the sports and entertainment sectors in Saudi Arabia, shaping innovative strategies, managing key client relationships, and spearheading complex negotiations. This includes collaborating with football clubs, investors, sports federations and universities to design and deliver cutting-edge programs in sports law, sports management, and AI in sport. 

EXECUTIVE MANAGEMENT EXPERIENCE

• C-Suite roles                    
• Legal and commercial
• Strategic planning                            
• Executive business development
• Organisational restructuring 
• Sponsorship management
• Identifying innovative sales and marketing initiatives
• Entrepreneurship including mentoring and lecturing
• Liaising with law firms and third-party advisors.

KEY ACHIEVEMENTS

• Strategy, legal and commercial advisor for a prominent Saudi Family Office in Riyadh. 
• Lead consultant for the Sheikh Mohammed Establishment, a $200m Dubai government incubator.
• Represented a leading EPL football club in Saudi Arabia.
• Secured the TV production rights for a major football league in the Middle East.
• Establishing the legal and registration framework for the Dubai Media City free-zone.
• Established a renewable energy test centre in Riyadh in the defence sector.
• Launched two music TV channels in Dubai.
• Advised 23 business start-ups over in Dubai over an 11 year period.

INTERESTS & HOBBIES

• Sports Law 
• Public speaking, mentoring & coaching.
• Fund raising & voluntary work.
• Kayaking, exploring & SCUBA diving.